TV Campaign for
Collision Centers

ReadySpots is excited to offer this new series of television spots for the auto body repair industry. They're fresh, unique and will get your audience talking. These commercials are designed to be customized with voice-over and graphics for your collision center.

There are 18 different spots in the series and sold as a package of 3, with a bonus holiday spot. Get an even better deal if you buy the entire series! Your business is guaranteed market exclusivity for the duration of your license.

The Concept

The deer on the wall concept centers on the fact that the deer cannot go anywhere. Just like if you wrecked your car or truck and had to wait to get it back because you did not take it to the right collision repair place. Utilizing a mounted deer head, the audience can instantly identify with it. By making the deer talk, it allows humor to grab the viewer's attention. The fact that the deer is virtually expressionless, adds to the visual humor. Each spot has a distinct consistency - opening with the deer talking about random things. In most cases, what he says has nothing to do with collision repair. A graphic page that includes your company logo with a voice- over announcer concludes it each time.

Announcer:
For fast, reliable collision repair, trust the experts at [Name of collision center...] And get back out there!

The tagline, “Get Back Out There” assures the consumer that your collision center will repair their vehicle, right the first time, so they can get on with life and not be “left hanging” – so to speak.

Case Study

These spots were originally created for Collision Center of Andover (as you'll see in the previews). They wanted something different to grab the audience's attention and set themselves apart from their competitors. They were thinking something along the lines of an animated deer. But the creative brains at ReadySpots had something else in mind. Hey, they wanted something different, right?

Here's what they had to say -
You wouldn't believe the response I'm getting from these ads. It's incredible. I have increased my TV advertising budget to triple what I have been doing and it's really paying off.
Ben Lawrence, Collision Center of Andover

Take a look at the spots:

This Could Be a True Story
Introduction Spot

This 30-second spot sets up the series. It introduces us to the concept and explains how Buck ends up where he ends up. It also gives the audience and good connection between Buck and the collision center.

It's Different Here
Spot #2
This 30-second spot runs second in the series and is the beginning of Buck speaking to us. We open with our expressionless mounted deer head. He is realizing that he is in a much different place now.
What Bears Do in the Woods
Spot #3

This 30-second spot runs third in the series. Buck is giving us a little more insight. What else does he have to do? Right? He puts to rest that age-old question we ask about bears in the woods.

Resolutions
Spot #4

This 30-second spot runs around the first of the year. Buck talks about easy and obvious resolutions for the new year that are conducive to his current situation.

It's a Little Nippy
Spot #5
This 30-second spot runs during the cold winter months when experiencing some bad weather outside. Suddenly Buck doesn't seem to mind his environment so much!
We Have a Basketball Team?
Spot #6

This 30-second spot runs during basketball season. After being in front of a television for so long, Buck is discovering new things.

Hail Yeah!
Spot #7

This 30-second spot runs during the bad weather months when experiencing storms, hail, high winds,etc. Buck finds a little satisfaction in humans' misery.

Summertime
Spot #8
During the summer months there are lots of things going on - or are there? In this 30-second commercial Buck is left all alone while everyone goes on vacation.
Ballwashers on the Course
Spot #9

If you plan on doing any runs during golf (or even if you don't) this 30-second spot will get people talking. Buck is just a little confused about the game...

I Get a Lot of Doe
Spot #10

Football season is here and naturally, Buck has an opinion about football players. He's obviously missing his old life quite a bit.

I Just Love TV
Spot #11

Since Buck is placed right across from the TV in the family room, he gets to watch quite a bit of it. There's just one big problem, however (okay, maybe two).

It's Idiot Season
Spot #12

You know when deer season comes along, Buck has something to say about it. And this time, in this 30-second spot, we have to agree with him.

Hunting Tips
Spot #13

Buck offers up some tips for hunting season. But these tips aren't for the hunters...

Deer Crossing
Spot #14

If you think you're going to get deer to cross in this spot, you're crazy!

Deer Safety
Spot #15

Buck is enjoying this old safety film about watching out for deer in the roads.

New Meat
Spot #16

A new character is introduced and Buck is dying to talk to someone.  But this is not what he had in mind.

Final Four
Spot #17

In a special edition for the Final Four, Buck has strong opinions about who should (or should not) win.

Run Me Over
Spot #18

Buck is starting to get really annoyed with his new roommate.  It's a little edgy, but certainly gets people's attention.

Happy Holidays!

Bonus Spot

This 30-second commercial naturally runs around the Christmas holidays. It is a great way to wish holiday greetings and remind everyone to be safe.
LENGTH | :30