Getting an appointment with an attorney can be difficult. They value their time like no one else. So make sure they know that the meeting will be worth it by actually showing them what their creative will look like!
Do your homework prior to calling them. Be sure you know who they are and how you can help them.
Be straight and to the point. The customer has more information & resources at their fingertips like never before. Make it easy and fun for them to learn more about the solutions you are providing.
The sales process is a conversation about understanding the challenges their business faces and by offering them creative solutions. Once you identify their challenges, you need to be solutions-focused.