The deer on the wall concept centers on the fact that the deer cannot go anywhere. Just like if you wrecked your car or truck and had to wait to get it back because you did not take it to the right collision repair place. Utilizing a mounted deer head, the audience can instantly identify with it. By making the deer talk, it allows humor to grab the viewer's attention. The fact that the deer is virtually expressionless, adds to the visual humor. Each spot has a distinct consistency - opening with the deer talking about random things. In most cases, what he says has nothing to do with collision repair. A graphic page that includes your company logo with a voice- over announcer concludes it each time.
Announcer:
For fast, reliable collision repair, trust the experts at [Name of collision center...] And get back out there!
The tagline, “Get Back Out There” assures the consumer that your collision center will repair their vehicle, right the first time, so they can get on with life and not be “left hanging” – so to speak.